Become a Full-Time Musician

Making Music for Brands

The ultimate masterclass where you’ll learn everything you need to becoming the full-time musician you've always wanted to be.

// THE MAKING MUSIC FOR BRANDS MASTERCLASS

1,100+ musicians have already learned how to become full-time pros. You can join them.

Turn your music into a living. This is your strategic blueprint to make real money working for some of the biggest brands in the world.

Figuring out this industry alone can only get you so far. Eventually, you’re plagued with questions like:

  • Are my music-making skills any good?

  • Where do I find work in this industry?

  • How do I get my first job?

You won’t find the answers by scrolling YouTube. If you want to create beautiful pieces of music, work with major brands (like Google, Apple, Nike and many more) and get paid handsomely for it, then you need a solid path, a guide (that has scored close to 1,000 campaigns across 3 different continents), and serious commitment.

At the Making Music for Brands Academy, the work won’t be easy. But, as a result, you'll become the full-time musician you've always wanted to be. 

From 0 to 200 Projects

Stian was a gigging musician with a full-time day job. Since he began his journey in Making Music for Brands, he has completed over 200 projects for brands such as Disney, McDonals, The White House, Subaru, Toyota, Publix, and many more. And, now he’s doing this full-time.

Our students have scored music for:

// MAKING MUSIC FOR BRANDS MASTERCLASS

Here's what you're signing up for:

This is a step-by-step, hands-on journey that will give you a definite aim, a list of concrete steps to follow, and professional mentorship along the way.

The goal is not just to learn - the goal is to get you your first gig!

THIS IS WHAT YOU GET:

📙 7 Step-by-Step Modules

A clear path of 7 modules that take you from the foundation, through learning and practicing on real campaigns, to finishing your reel and website and reaching out to the industry.

📹 40+ Hours of Value Packed Lessons

Over 40 Hours of Value Packed Videos that cover every aspect of making music for brands: the craft, the business, the mindset, the case studies, the interviews with insiders and much more.

📣 Personal Feedback from the Pros

What separates this masterclass from other online courses is the personal feedback and guidance you get as you work on real commercials, build your reel, your website and start reaching out to the industry

1,100+ Students. 20+ Countries. One Life-Changing Experience.

Join Making Music for Brands Academy

A guided journey into becoming a full-time pro.

ENROLL NOW!

// Making Music for Brands: The Masterclass

✅ 7 Modules to guide you through the industry

✅ 40+ Hours of Value Packed Lessons

✅ 7 Feedback Sessions with Industry Pros

✅ Access to our Pro Group Community

✅ 60 minute call with a mentor

—

$3,500

or $349 for 6 months

Just want the essentials?

We also offer the core curriculum without the feedback.

// Making Music for Brands The Essentials

✅ 7 Modules to guide you through the industry

✅ 40+ Hours of Value Packed Lessons

✅ 1 Month Free to our Pro Group Community

❌ 7 Feedback Sessions with Industry Pros

❌ Homework to help you master the craft

❌ 60 minute One-on-One call with a mentor

—

$800

or $299 for 3 months

Is Making Music for Brands for you?

✅ Work from your home studio.

Many musicians dream of making music for a living without having to tour.

Our Academy is for you if you want to:

✅ Work with the biggest brands.

Our students have scored for Google, Apple, Nike, Audi, BMW…and the list goes on.

✅ Make remarkable music.

Brands don’t just use cheap music, they desire quality craftspeople.

✅ Make a full-time living.

Students have seen payouts as low as $1,000 and as high as $30,000 per project.

❌ An easy experience.

You want a program that you can speed through and start seeing success.

Our Academy is not for you if you want to:

❌ Quick-Fix Hacks

You’re not willing to put in the work required to create something of quality.

❌ To get rich quick.

You expect the payoff to be higher than the work put in.

❌ Bubble-wrap feedback.

You’re not ready to receive constructive criticism on your work.

“THIS OPENED MY EYES TO NEW POSSIBILITIES…★★★★★”


Hey Musician,

Stop selling your singles for pennies to people who stream it for free. Start selling your musical skills as a service to places that spend millions on music - music made by freelance musicians like you - working right out of their home studio.

As you read this, there are countless musicians around the world making money right from their home studio - without having to sell, stream, or tour. How? We will teach you the way freelance musicians make money in our business.

You will learn how the business works, who to contact, and how to contact them so you can get your first paying projects in our industry. For those who are serious about turning pro - you will be shown a clear path forward.

This path could change your life - it changed mine.

Hey, Lewis here 👋

“This masterclass honestly exceeded my already high expectations by showing me exactly how work is done is this field - I mean on an extremely granular level - from the very first email from the film director, it walks you through the entire process of making music for the world's biggest brands, and in extreme detail.

This class dives all the way into the music project and, track by track, explains how this instrument or that vocal works for this specific kind of ad, and why. This class is jam packed with the kind of stuff I've always been eager to know, but couldn't find anywhere online…This Masterclass is a game changer. Worth every penny and way more."

— Lewis Knudsen, Singer + Songwriter + Composer, Chicago. ★★★★★

CURRICULUM 🎓

Discover a program to take you from wherever you're at in your musical journey, to a remarkable craftsperson making a full-time living with your music.

    1. The Big Idea: Music as a Dayjob

    2. Mindset Shift: From Amateur to Artisan

    3. Battling the D’s: Disappointments, Distraction, Doubt

    4. Foundational Habits: No Nonsense Daily Affirmations

    5. Foundational Habits: Sound Driven Visualizations

    6. The Rhythm of Routine: The Secret to Survival and Success

    7. A Day in the Life of a Musician in the World of Brands

    8. Tools of the Trade: Business Basics

    9. Tools of the Trade: DAW, Monitoring, Interface, Gear

    10. Tools of the Trade: My Go-To Tools in the Studio

    11. Tools of the Trade: File Sharing, Video Editing, and Storage

    12. Tools of the Trade: Calendar & The Power of Scheduling

    13. Tools of the Trade: Your Rolodex (CRM)

    14. Finding Your Fit: 3 Circles Exercise + Your X Factor

    15. Bonus: My Story - From Corporate job to the Studio

    1. How Brands Work - The Big Picture

    2. How Brands Create Campaigns and Where the Music Comes From

    3. How Music is Made for Brands - The Process and The People

    4. How Music Is Made for Brands - Briefing the Composers

    5. How Music Is Made for Brands - Under the Influence of Film Directors

    6. 7 Ways to Make a Living Making Music for Brands

    7. Music, Brands, and Royalties - Insider Interview w/ Peter van Krimpen

    8. Copyrights, Royalties, and The Biz - Insider Interview w/ Naren Rauch

    1. Inside the Craft - Overview

    2. The Arc + The Blocks + The Build

    3. How to Work Faster and Better - The Quincy Jones Method

    4. 10 Smart Questions to Ask Before Beginning Work

    5. Case Study: Forty Creek Whiskey

    6. Case Study: Mitsubishi Pt. 1 - The Process

    7. Case Study: Mitsubishi Pt. 2 - The Session

    8. Case Study: Converse w/ Naren Rauch

    9. Case Study: Old Spice w/ Kerry Smith

    1. Introduction

    2. The Breakdown of an Advanced Brief

    3. Case Study: Canadian Olympic Team Pt. 1 - The Process

    4. Case Study: Canadian Olympic Team Pt. 2 - The Session

    5. Case Study: AIG Pt. 1 - The Process

    6. Case Study: AIG Pt. 2 - The Session

    7. Case Study: AIG Pt. 3 - Creating a Vintage Song 2/ Naren Rauch

    8. Case Study: Honda Pt. 1 - The Process

    9. Case Study: Honda Pt. 2 - The Session

    10. Case Study: Mercedez Benz w/ Vlad Berkhemer

    11. Case Study: Secret Deodorant w/ Asha Iwanowicz

    12. Case Study: Dutch Railways w/ Cris Kos

    1. The Art of Audio Branding

    2. The Universal Language of Emotion: How Sound Moves Humans

    3. What is Audio Branding?

    4. Breaking Down the Audio Branding Process

    5. How to Translate Brands Into Songs, Scores, and Sounds

    6. Case Study: The Sound of Philips

    7. Case Study: The Sound of UBS

    8. Case Study: The Sound of Metrolinx

    9. Case Study: Heineken: The Takeover

    10. Bonus: The Art of Sound Branding w/ Luc van Stiphout

    1. Introduction

    2. Preparing for a Journey - Our Aim

    3. Preparing for a Journey - Our Audience

    4. Preparing for a Journey - Our Compass and Travel Notes

    5. Putting Together Your Reel: The Recipe + The Session

    6. Putting Together Your Reel: Orchestral Compositions

    7. Putting Together Your Reel: Singer/Songwriter

    8. Preparing Your Reel - One Final Note

    9. Building Your Website: The Set Up

    10. Building Your Website: The Build Pt. 1

    11. Building Your Website: The Build Pt. 2

    12. Building Your Website: The Launch + Pro Email

    13. Setting Up a Professional Email Address

    14. Case Study: Dam Dominici’s Perfect Website

    15. Writing a Love Letter to the Industry

    16. Bonus: What It Takes - Interview w/ Ben Einziger

    1. Introduction

    2. Making Contact - The Big Picture and Process

    3. Tools for Outreach

    4. Finding Your Future Friends and Collaborators

    5. The Art of Connecting with Strangers

    6. The Art of Conversation - Turning Strangers Into Kindred Spirits

    7. The Art of the Follow Up - Staying on the Radar

    8. Your First Gig - lessons for a Pivotal Moment

    9. The Strange Laws of This Industry

    10. Beyond Your First Gig: Surviving and Thriving in the Industry

    11. Bonus: Advice from an Insider w/ Asha Iwanowicz

If we haven’t met yet…

Hi, I’m Tommy

I’m an award-winning music producer who is responsible for delivering unforgettable music to the world’s finest brands like Nike, Google, Adidas, and many more.

My work has been recognized by the industry through various international awards. But it wasn’t always this way. Over a decade ago, I decided to quit my corporate career to follow my calling as a creative craftsperson.

Since then, my company has produced over 1000 brand campaigns on 3 different continents. In addition to running a boutique music production company, I run an elite academy helping talented musicians to break into the game.

Got questions?

Email us at support@makingmusicforbrands.com