Become a Full-Time Musician
Making Music for Brands
The ultimate masterclass where you’ll learn everything you need to becoming the full-time musician you've always wanted to be.
// THE MAKING MUSIC FOR BRANDS MASTERCLASS
1,100+ musicians have already learned how to become full-time pros. You can join them.
Turn your music into a living. This is your strategic blueprint to make real money working for some of the biggest brands in the world.
Figuring out this industry alone can only get you so far. Eventually, you’re plagued with questions like:
Are my music-making skills any good?
Where do I find work in this industry?
How do I get my first job?
You won’t find the answers by scrolling YouTube. If you want to create beautiful pieces of music, work with major brands (like Google, Apple, Nike and many more) and get paid handsomely for it, then you need a solid path, a guide (that has scored close to 1,000 campaigns across 3 different continents), and serious commitment.
At the Making Music for Brands Academy, the work won’t be easy. But, as a result, you'll become the full-time musician you've always wanted to be.
From 0 to 200 Projects
Stian was a gigging musician with a full-time day job. Since he began his journey in Making Music for Brands, he has completed over 200 projects for brands such as Disney, McDonals, The White House, Subaru, Toyota, Publix, and many more. And, now he’s doing this full-time.
Our students have scored music for:
// MAKING MUSIC FOR BRANDS MASTERCLASS
Here's what you're signing up for:
This is a step-by-step, hands-on journey that will give you a definite aim, a list of concrete steps to follow, and professional mentorship along the way.
The goal is not just to learn - the goal is to get you your first gig!
THIS IS WHAT YOU GET:
📙 7 Step-by-Step Modules
A clear path of 7 modules that take you from the foundation, through learning and practicing on real campaigns, to finishing your reel and website and reaching out to the industry.
📹 40+ Hours of Value Packed Lessons
Over 40 Hours of Value Packed Videos that cover every aspect of making music for brands: the craft, the business, the mindset, the case studies, the interviews with insiders and much more.
📣 Personal Feedback from the Pros
What separates this masterclass from other online courses is the personal feedback and guidance you get as you work on real commercials, build your reel, your website and start reaching out to the industry
1,100+ Students. 20+ Countries. One Life-Changing Experience.
Join Making Music for Brands Academy
A guided journey into becoming a full-time pro.
ENROLL NOW!
// Making Music for Brands: The Masterclass
✅ 7 Modules to guide you through the industry
✅ 40+ Hours of Value Packed Lessons
✅ 7 Feedback Sessions with Industry Pros
✅ Homework to help you master the craft
✅ Access to our Pro Group Community
✅ 60 minute call with a mentor
—
$3,500
or $349 for 6 months
Just want the essentials?
We also offer the core curriculum without the feedback.
// Making Music for Brands The Essentials
✅ 7 Modules to guide you through the industry
✅ 40+ Hours of Value Packed Lessons
✅ 1 Month Free to our Pro Group Community
❌ 7 Feedback Sessions with Industry Pros
❌ Homework to help you master the craft
❌ 60 minute One-on-One call with a mentor
—
$800
or $299 for 3 months
Is Making Music for Brands for you?
✅ Work from your home studio.
Many musicians dream of making music for a living without having to tour.
Our Academy is for you if you want to:
✅ Work with the biggest brands.
Our students have scored for Google, Apple, Nike, Audi, BMW…and the list goes on.
✅ Make remarkable music.
Brands don’t just use cheap music, they desire quality craftspeople.
✅ Make a full-time living.
Students have seen payouts as low as $1,000 and as high as $30,000 per project.
❌ An easy experience.
You want a program that you can speed through and start seeing success.
Our Academy is not for you if you want to:
❌ Quick-Fix Hacks
You’re not willing to put in the work required to create something of quality.
❌ To get rich quick.
You expect the payoff to be higher than the work put in.
❌ Bubble-wrap feedback.
You’re not ready to receive constructive criticism on your work.
“THIS OPENED MY EYES TO NEW POSSIBILITIES…★★★★★”
Hey Musician,
Stop selling your singles for pennies to people who stream it for free. Start selling your musical skills as a service to places that spend millions on music - music made by freelance musicians like you - working right out of their home studio.
As you read this, there are countless musicians around the world making money right from their home studio - without having to sell, stream, or tour. How? We will teach you the way freelance musicians make money in our business.
You will learn how the business works, who to contact, and how to contact them so you can get your first paying projects in our industry. For those who are serious about turning pro - you will be shown a clear path forward.
This path could change your life - it changed mine.
Hey, Lewis here 👋
“This masterclass honestly exceeded my already high expectations by showing me exactly how work is done is this field - I mean on an extremely granular level - from the very first email from the film director, it walks you through the entire process of making music for the world's biggest brands, and in extreme detail.
This class dives all the way into the music project and, track by track, explains how this instrument or that vocal works for this specific kind of ad, and why. This class is jam packed with the kind of stuff I've always been eager to know, but couldn't find anywhere online…This Masterclass is a game changer. Worth every penny and way more."
— Lewis Knudsen, Singer + Songwriter + Composer, Chicago. ★★★★★
CURRICULUM 🎓
Discover a program to take you from wherever you're at in your musical journey, to a remarkable craftsperson making a full-time living with your music.
-
The Big Idea: Music as a Dayjob
Mindset Shift: From Amateur to Artisan
Battling the D’s: Disappointments, Distraction, Doubt
Foundational Habits: No Nonsense Daily Affirmations
Foundational Habits: Sound Driven Visualizations
The Rhythm of Routine: The Secret to Survival and Success
A Day in the Life of a Musician in the World of Brands
Tools of the Trade: Business Basics
Tools of the Trade: DAW, Monitoring, Interface, Gear
Tools of the Trade: My Go-To Tools in the Studio
Tools of the Trade: File Sharing, Video Editing, and Storage
Tools of the Trade: Calendar & The Power of Scheduling
Tools of the Trade: Your Rolodex (CRM)
Finding Your Fit: 3 Circles Exercise + Your X Factor
Bonus: My Story - From Corporate job to the Studio
-
How Brands Work - The Big Picture
How Brands Create Campaigns and Where the Music Comes From
How Music is Made for Brands - The Process and The People
How Music Is Made for Brands - Briefing the Composers
How Music Is Made for Brands - Under the Influence of Film Directors
7 Ways to Make a Living Making Music for Brands
Music, Brands, and Royalties - Insider Interview w/ Peter van Krimpen
Copyrights, Royalties, and The Biz - Insider Interview w/ Naren Rauch
-
Inside the Craft - Overview
The Arc + The Blocks + The Build
How to Work Faster and Better - The Quincy Jones Method
10 Smart Questions to Ask Before Beginning Work
Case Study: Forty Creek Whiskey
Case Study: Mitsubishi Pt. 1 - The Process
Case Study: Mitsubishi Pt. 2 - The Session
Case Study: Converse w/ Naren Rauch
Case Study: Old Spice w/ Kerry Smith
-
Introduction
The Breakdown of an Advanced Brief
Case Study: Canadian Olympic Team Pt. 1 - The Process
Case Study: Canadian Olympic Team Pt. 2 - The Session
Case Study: AIG Pt. 1 - The Process
Case Study: AIG Pt. 2 - The Session
Case Study: AIG Pt. 3 - Creating a Vintage Song 2/ Naren Rauch
Case Study: Honda Pt. 1 - The Process
Case Study: Honda Pt. 2 - The Session
Case Study: Mercedez Benz w/ Vlad Berkhemer
Case Study: Secret Deodorant w/ Asha Iwanowicz
Case Study: Dutch Railways w/ Cris Kos
-
The Art of Audio Branding
The Universal Language of Emotion: How Sound Moves Humans
What is Audio Branding?
Breaking Down the Audio Branding Process
How to Translate Brands Into Songs, Scores, and Sounds
Case Study: The Sound of Philips
Case Study: The Sound of UBS
Case Study: The Sound of Metrolinx
Case Study: Heineken: The Takeover
Bonus: The Art of Sound Branding w/ Luc van Stiphout
-
Introduction
Preparing for a Journey - Our Aim
Preparing for a Journey - Our Audience
Preparing for a Journey - Our Compass and Travel Notes
Putting Together Your Reel: The Recipe + The Session
Putting Together Your Reel: Orchestral Compositions
Putting Together Your Reel: Singer/Songwriter
Preparing Your Reel - One Final Note
Building Your Website: The Set Up
Building Your Website: The Build Pt. 1
Building Your Website: The Build Pt. 2
Building Your Website: The Launch + Pro Email
Setting Up a Professional Email Address
Case Study: Dam Dominici’s Perfect Website
Writing a Love Letter to the Industry
Bonus: What It Takes - Interview w/ Ben Einziger
-
Introduction
Making Contact - The Big Picture and Process
Tools for Outreach
Finding Your Future Friends and Collaborators
The Art of Connecting with Strangers
The Art of Conversation - Turning Strangers Into Kindred Spirits
The Art of the Follow Up - Staying on the Radar
Your First Gig - lessons for a Pivotal Moment
The Strange Laws of This Industry
Beyond Your First Gig: Surviving and Thriving in the Industry
Bonus: Advice from an Insider w/ Asha Iwanowicz
If we haven’t met yet…
Hi, I’m Tommy
I’m an award-winning music producer who is responsible for delivering unforgettable music to the world’s finest brands like Nike, Google, Adidas, and many more.
My work has been recognized by the industry through various international awards. But it wasn’t always this way. Over a decade ago, I decided to quit my corporate career to follow my calling as a creative craftsperson.
Since then, my company has produced over 1000 brand campaigns on 3 different continents. In addition to running a boutique music production company, I run an elite academy helping talented musicians to break into the game.
