Making Music for Brands.
A step by step practical and proven roadmap to break into the business of making music for the world’s biggest brands.
“Blown away how good this masterclass is…”
— Phill L. , Music Producer & Engineer, UK. ⭐️⭐️⭐️⭐️⭐️
“Totally overdelivers...totally worth the investment…”
— Owen G. , Songwriter & Composer, Malta. ⭐️⭐️⭐️⭐️⭐️
“No false promises. No smoke and mirrors. I highly recommend this to anyone who wants to learn how to make a living with music…”
— Jairo R. , Music Producer & Composer, Nashville. ⭐️⭐️⭐️⭐️⭐️
Your journey begins now.
Say Hello to Your Guide.
Close to a 1000 campaigns scored on 3 different continents for brands like Nike, Google, Adidas, BMW, and many more. Tommy’s work has been recognized by the industry through various industry awards.
In addition to running a boutique music production company, Tommy created the only masterclass teaching talented musicians the art and craft of making a living making music for brands right from your home studio.
Your Guide is in the Game.
Close to a 1000 Brand Campaings Produced on 3 Different Continents.
More than just a masterclass.
This is a step-by-step, hands-on journey that will give you a definite aim, a list of concrete steps to follow, and professional mentorship along the way. The goal is not just to learn - the goal is to get you your first gig!
“This masterclass has opened my eyes, I can’t think of a better investment than this…”
— Juan V. , Music Producer, Colombia / Denmark ⭐️⭐️⭐️⭐️⭐️
What you get:
🎓
7 Step-by-Step Modules
A clear path of 7 modules that take you from the foundation, through learning and practicing on real campaigns, to finishing your reel and website and reaching out to the industry.
🎬
40 Hours of Value Packed Videos
Over 37 Hours of Value Packed Videos that cover every aspect of making music for brands: the craft, the business, the mindset, the case studies, the interviews with insiders and much more.
📣
Personal Feedback from Pros
What separates this masterclass from other online courses is the personal feedback and guidance you get as you work on real commercials, build your reel, your website and start reaching out to the industry.
For serious musicians only.
No bullshit. No false promises. This journey is not easy.
The amateur dreams of a full time music career, but they don’t commit. They doodle, they dabble - no decision, no direction, no destination.
This masterclass is for the serious musician. More than just modules, think of it as a map, a compass and a personal guide that will get you to your goal.
The goal? To help you to get to your first gig.
“This Masterclass is a game changer. Worth every penny and way more…👇
“Tommy's masterclass honestly exceeded my already high expectations by showing me exactly how work is done is this field - I mean on an extremely granular level - from the very first email from the film director, he walks you through the entire process of making music for the world's biggest brands, and in extreme detail.
He dives all the way into the music project and, track by track, explains how this instrument or that vocal works for this specific kind of ad, and why. This class is jam packed with the kind of stuff I've always been eager to know, but couldn't find anywhere online…This Masterclass is a game changer. Worth every penny and way more."
— Lewis Knudsen, Singer + Songwriter + Composer, Chicago. ⭐️⭐️⭐️⭐️⭐️
Everything you need.
And then some.
The Curriculum
Module 1 - The Foundation 🛠
- Lesson 1 - The Big Idea: Music as a Day Job
- Lesson 2 - The Mindset Shift: From Amateur to Artisan
- Lesson 3 - Battling the D's: Dissapointments, Distraction, Doubt
- Lesson 4 - Foundational Habits: No Nonsense Daily Affirmations
- Lesson 5 - Foundational Habits: Sound Driven Visualizations
- Lesson 6 - Rhythm of Routine: The Secret to Survival + Success
- Lesson 7 - A Day in the Life of a Musician in the World of Brands
- Lesson 8 - The 7 Commandments of Remarkable Craftspeople
- Lesson 9 - Tools of the Trade: Biz Basics
- Lesson 10 - Tools of the Trade: Studio Basics
- Lesson 11 - Tools of the Trade: My Go-To Tools in the Studio
- Lesson 12 - Tools of the Trade: Video & File Edit + Management
- Lesson 13 - Tools of the Trade: Calendars + The Power of Scheduling
- Lesson 14 - Tools of the Trade: Conferencing + Connecting with Others
- Lesson 15 - Tools of the Trade: Your Rolodex aka Customer Relationship Management
- Lesson 16 - Finding Your Fit: The 3 Circles Exercise
- Lesson 17 - BONUS TRACK: My Story - From The Bank to The Studio
Module 2 - The Business 🎬
- Lesson 1 - How Brands Work - The Big Picture
- Lesson 2 - How Brands Create Campaigns and How Music is Made
- Lesson 3 - How Music for Brands is Made - Under the Microscope
- Lesson 4 - How Music for Brands is Made - Briefing the Composers
- Lesson 5 - How Music for Brands is Made - Film Directors + Editors
- Lesson 6 - 7 Ways Musicians Make a Living In Our Industry
- Lesson 7 - Music + Brands + Royalties - Interview with an Industry Insider
Module 3 - The Craft (Basic Cases) 🎧
- Lesson 1 - The Overview of Basic Cases
- Lesson 2 - The Art of the Arc, Blocks and Build
- Lesson 3 - How to Work Faster, Better, Smarter
- Lesson 4 - 10 Smart Questions to Ask Before Starting to Jam
- Lesson 5 - Case Study: Major Whiskey Brand
- Lesson 6 - Case Study: Major Pharma Brand
- Lesson 7 - Case Study: Major Car Brand - The Process
- Lesson 8 - Case Study: Major Car Brand - The Session
- Lesson 9 - Case Study: Major Clothing Brand w / Naren Rauch
- Lesson 10 - Case Study: Major Deodorant Brand w / Kerry Smith
- Lesson 11 - Homework Assignments
Module 4 - The Craft (Advanced Case Studies) 🎹
- Lesson 1 - Overview of Advanced Case Studies
- Lesson 2 - The Breakdown of an Advanced Brief
- Lesson 3 - Case Study: Canadian Olympic Team - The Process
- Lesson 4 - Case Study: Canadian Olympic Team - The Session
- Lesson 5 - Case Study: Major Brand Feat. Major Sports Team - The Process
- Lesson 6 - Case Study: Major Brand Feat. Major Sports Team - The Session
- Lesson 7 - Case Study: The Art of Creating a Vintage Track with Naren Rauch
- Lesson 8 - Case Study: Honda - The Art of Writing an Original Song to Picture
- Lesson 9 - Case Study: Mercedes Benz - The Art of Orchestral Hybrid Score
- Lesson 10 - Case Study: Secret Deodorant - The Art of Writing an Original Song
- Lesson 11 - Case Study: Dutch Railways - The Art of Covering a Classic with Cris Kos
- Lesson 12 - Homework - Creating Songs / Scores for Advanced briefs
Module 5 - The Art of Sound Branding 📣
- Lesson 1 - The Overview of Sound Branding
- Lesson 2 - The Universal Language of Emotion - How Sound Moves Humans
- Lesson 3 - What is Audio Branding? Examples!
- Lesson 4 - Breaking down the Audio Branding process
- Lesson 5 - How to translate brands into Scores, Songs and Sounds
- Lesson 6 - Case Study: The Art of Audio Branding for a Major Lifestyle Brand
- Lesson 7 - Case Study: The Art of Creating a Sound Logo for a Major Brand
- Lesson 8 - Case Study: The Art of Conceptual Brand Score and Logo
- Lesson 9 - Case Study: The Art of Music Driven Experiential Events
- Lesson 10 - Homework - Sound Branding Exercises
- Lesson 11 - Interview with an Industry Insider - The Art of Sound Branding
Module 6 - Preparing for Contact 💌
- Lesson 1 - The Overview
- Lesson 2 - Preparing for the Journey - Your Aim
- Lesson 3 - Preparing for the Journey - Your Audience
- Lesson 4 - Preparing for the Journey - Compass + Travel Notes
- Lesson 5 - Hit'em with the Hook - Putting Together Your Reel Pt.1
- Lesson 6 - Hit'em with the Hook - Putting Together Your Reel Pt.2
- Lesson 7 - Hit'em with the Hook - Putting Together Your Reel Pt.3
- Lesson 8 - Preparing to Build Your Website
- Lesson 9 - Building Your Website - The Set Up of Your Domain
- Lesson 10 - Building Your Website - Installing Elementor
- Lesson 11 - Building Your Website - The Build - Step by Step Pt.1
- Lesson 12 - Building Your Website - The Build - Step by Step Pt.2
- Lesson 13 - Building Your Website - The Launch + Setting Up Email
- Lesson 14 - Setting Up Pro Email Linked to Your Domain
- Lesson 15 - Time to Write a Love Letter and Make This Real!
Module 7 - Making Contact. Your First Gig. 🎯
- Lesson 1 - The Overview
- Lesson 2 - Making Contact - The Big Picture + Process
- Lesson 3 - Tools for Outreach
- Lesson 4 - Finding Your Future Friends + Collaborators
- Lesson 5 - The Art of Connecting with Strangers
- Lesson 6 - The Art of Conversation - Turning Strangers into Kindred Spirits
- Lesson 7 - The Art of the Follow Up - Staying on the Radar
- Lesson 8 - Your First Gig - Lessons for a Pivotal Moment
- Lesson 9 - The Strange Laws of the Industry (Be Warned!)
- Lesson 10 - Beyond Your First Gig - Surving + Thriving
- Lesson 11 - Homework - Creating Your Essential Routines
- Lesson 12 - Interview with an Insider: Advice from Asha
Bonus Content - Interviews with Insiders 😎
- Interviews with Insiders: Elijah B. Torn / Creative Director / MassiveMusic New York
- Interviews with Insiders: Naren Rauch / Award Winning Composer / Los Angeles
- Interviews with Insiders: Kerry Smith / Award Winning Composer / Founder of Apothekerry
- Interviews with Insiders: Pedro Botsaris / Creative Director + Partner - Antfood, Amsterdam
- Interviews with Insiders: Marcelo Baldin, Founder + Composer / Combustion, Sao Paolo, Brazil
- Interviews with Insiders: Cris Kos / Executive Producer / Cris + Jef Music, Amsterdam
- Interviews with Insiders: Vlad Berkhemer / Award Winning Composer / Blueberry Gun
- Interviews with Insiders: Sean Christopher / Artist + Composer
- Interviews with Insiders: Genevieve Vincent / Film Composer / Los Angeles
- Interviews with Insiders: Tessa Douwstra from Luwten / Artist, Singer, Songwriter
- Interviews with Insiders: Student Success Story: Lewis Knudsen
Success Stories.
Some of our students are already making music for big brand campaigns right from their home studio. The goal is always: get you to your first gig.
First gig for Matheus? Google.
Matheus didn’t know much about the art and craft of making music for brands. But soon after enrolling in the masterclass - he was faced with an impossible challenge. To record an incredibly difficult musical piece for Google - in less than 48 hours.
First gig for Lewis? Ouigo.
Lewis relied on live performance to pay his bills. But when his live performances were cancelled suddenly and without warning - Lewis had to find a different way to survive. He enrolled with the masterclass and after completing he landed his first major paying gig. The client? A French transportation brand: Ouigo.
First gig for Riccardo? Qatar.
Riccardo joined the masterclass and suddenly found himself winning one of our competitions for a real project. Riccardo ended up composing an incredible 5 minute epic orchestral score for a short film celebrating National Day in Qatar. His score was recorded by the Qatar Philharmonic Orchestra.
First Gig for David? X-Moment.
David joined the masterclass and ended up winning one of the competitions for real projects that we occasionally host for our students. His incredible song ended up for a major brand campaign in Japan celebra
Tommy hooked me up with some of my first projects when I was just getting into the industry. This was 10 years ago. Today I make my living making music for the world's biggest brands and I'm still working with Tommy!
— Naren Rauch, Award Winning Music Composer, Los Angeles.
Ready to get serious?
It’s time to stop dabbling and finally start doing the things that will make a difference.
Your Transformation in 3 Stages.
The Foundation
🛠 🧰 💻
You will learn what mindsets, tools and daily routines separate the amateurs from the pros. You will build a strong foundation by developing knowledge about yourself and the industry. You will learn what it takes to survive and succeed as a full time musician working from your home studio.
The Preparation
🎬 🎧 🎹
You’re not just here to “study”, you are here to work on the very things that will make a difference in your career. You will practice on real life case studies of big brand campaigns. You will build your reel and your website from scratch. You will get personal feedback every step of the way.
The Contact
🤝 🔥 🎯
You will learn who to contact and how to contact them so that you make the connection and get your first shot. You will have a directory of hard to reach industry contacts. You will learn from industry insiders how they like to be contacted. The goal is to get your first gig.
Frequently Asked Questions
Couldn't I just find this info for free?
Allow us to answer your question with 2 of our own questions: Will you? Why haven’t you already? You could try to get your info from folks on forums scattered all over the net. That's free.
Or you can get serious and join a comprehensive, focused, step-by-step path taught by the best in the business - all in one place - with lifetime access.
The fact is - we are the only place online that teaches the ins / outs of this very specific business in granular detail, and with personal feedback along the way.
And as our students have told us - this masterclass is worth way more than the price of admission.
If you are already succesful, why are you selling this product?
We could ask the same question to Hans Zimmer, Carlos Santana, Deadmau5, and Timbaland - all of whom are still active and succesful as artists yet teaching what they know over at Masterclass.
I believe in doing what you’re great at, loving what you do, and charging handsomely for your (great) work. This is exactly what we're doing over here.
(Besides - I would only buy and listen to those who have been succesful in their industry - who else would I learn from??? 😜)
I don't have much time, how much time will this masterclass take?
I once heard this funny expression: "I don't have time to stop for gas, because I have to keep driving!" Whether you invest in this masterclass or not - I believe you should always make time to learn about your business and craft.
Otherwise, no matter how fast you're going - you'll be passed by those who "stopped for gas".
The masterclass is 37 hours of content, interviews and homework assignments. Some folks finish in a month, some keep going months after joining. You have lifetime access and can work through the steps at whatever pace feels comfortable to you.
This is not a sprint, it's a marathon.
Don't you know musicians don't have money to spend on online courses?
Musicians find ways to buy thousands of dollars worth of gear. If music is your hobby, then spend whatever you want without worry - it's your hobby!
But if you are serious about your career as a professional musician then ask yourself: can i afford not to invest in the kind of things that will make a critical difference in my career as a pro musician?
What if I take this class and don't become succesful?
Nobody can promise you anything.
As someone once said, the only 2 things that are certain in life are: death and taxes. (sorry about that)
But if you are honest with yourself and believe you truly have the talent, then follow the step-by-step path as instructed: Success might not be immediate but it is inevitable.
For those of you who belong in this business - failure is not possible. Just stick to the system and sooner or later you will get the break.
Do you teach music production, composition or studio skills?
We go through some real life case studies of campaigns and how they were composed and produced. We will cover tips, tricks and techniques of composers who scored these commercials.
But we do not cover basics of music production. I can’t teach you how to be Bach or Beck, but I can show you how we tackle making music for big brands!
“Tommy brought me onboard a few projects with big brands. He guided me through the process and the work. The work was challenging but also fun and rewarding, creatively and financially. I recommend Tommy to any talented musician who wants to break into the business of making music for big brands! ”
— Ali Lacey aka NOVO AMOR
Wanna take off? Stop flying solo.
Start following in the footsteps of pros.
We are the only comprehensive masterclass that gives you a step by step, hands-on path that takes you all the way from foundation to finally landing your first gig.