2025 Discount - 30% Off π₯
2025 Discount - 30% Off π₯
MAKING MUSIC FOR BRANDS MASTERCLASS
THE ELITE PACKAGE
βββββ 4.9/5
OR
MORE THAN JUST A MASTERCLASS
This is a step-by-step, hands-on journey that will give you a definite aim, a list of concrete steps to follow, and professional mentorship along the way. The goal is not just to learn - the goal is to get you your first gig!
+UNLOCK
π» 7 guided modules
πΊ 40+ hours of content
π 7 feedback sessions on homework
π€ 60-Minutes with a mentor
π² Access to the exclusive Pro Group community
π Outreach Templates & Cheat Sheets
π Bonus content
β Lifetime access
"Nothing like this mentorship exists anywhere else." β β β β β
Lucas M. , Music Producer & Songwriter, Toronto.
CURRICULUM π
Discover a program to take you from wherever you're at in your musical journey, to a remarkable craftsperson making a full-time living with your music.
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The Big Idea: Music as a Dayjob
Mindset Shift: From Amateur to Artisan
Battling the Dβs: Disappointments, Distraction, Doubt
Foundational Habits: No Nonsense Daily Affirmations
Foundational Habits: Sound Driven Visualizations
The Rhythm of Routine: The Secret to Survival and Success
A Day in the Life of a Musician in the World of Brands
Tools of the Trade: Business Basics
Tools of the Trade: DAW, Monitoring, Interface, Gear
Tools of the Trade: My Go-To Tools in the Studio
Tools of the Trade: File Sharing, Video Editing, and Storage
Tools of the Trade: Calendar & The Power of Scheduling
Tools of the Trade: Your Rolodex (CRM)
Finding Your Fit: 3 Circles Exercise + Your X Factor
Bonus: My Story - From Corporate job to the Studio
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How Brands Work - The Big Picture
How Brands Create Campaigns and Where the Music Comes From
How Music is Made for Brands - The Process and The People
How Music Is Made for Brands - Briefing the Composers
How Music Is Made for Brands - Under the Influence of Film Directors
7 Ways to Make a Living Making Music for Brands
Music, Brands, and Royalties - Insider Interview w/ Peter van Krimpen
Copyrights, Royalties, and The Biz - Insider Interview w/ Naren Rauch
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Inside the Craft - Overview
The Arc + The Blocks + The Build
How to Work Faster and Better - The Quincy Jones Method
10 Smart Questions to Ask Before Beginning Work
Case Study: Forty Creek Whiskey
Case Study: Mitsubishi Pt. 1 - The Process
Case Study: Mitsubishi Pt. 2 - The Session
Case Study: Converse w/ Naren Rauch
Case Study: Old Spice w/ Kerry Smith
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Introduction
The Breakdown of an Advanced Brief
Case Study: Canadian Olympic Team Pt. 1 - The Process
Case Study: Canadian Olympic Team Pt. 2 - The Session
Case Study: AIG Pt. 1 - The Process
Case Study: AIG Pt. 2 - The Session
Case Study: AIG Pt. 3 - Creating a Vintage Song 2/ Naren Rauch
Case Study: Honda Pt. 1 - The Process
Case Study: Honda Pt. 2 - The Session
Case Study: Mercedez Benz w/ Vlad Berkhemer
Case Study: Secret Deodorant w/ Asha Iwanowicz
Case Study: Dutch Railways w/ Cris Kos
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The Art of Audio Branding
The Universal Language of Emotion: How Sound Moves Humans
What is Audio Branding?
Breaking Down the Audio Branding Process
How to Translate Brands Into Songs, Scores, and Sounds
Case Study: The Sound of Philips
Case Study: The Sound of UBS
Case Study: The Sound of Metrolinx
Case Study: Heineken: The Takeover
Bonus: The Art of Sound Branding w/ Luc van Stiphout
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Introduction
Preparing for a Journey - Our Aim
Preparing for a Journey - Our Audience
Preparing for a Journey - Our Compass and Travel Notes
Putting Together Your Reel: The Recipe + The Session
Putting Together Your Reel: Orchestral Compositions
Putting Together Your Reel: Singer/Songwriter
Preparing Your Reel - One Final Note
Building Your Website: The Set Up
Building Your Website: The Build Pt. 1
Building Your Website: The Build Pt. 2
Building Your Website: The Launch + Pro Email
Setting Up a Professional Email Address
Case Study: Dam Dominiciβs Perfect Website
Writing a Love Letter to the Industry
Bonus: What It Takes - Interview w/ Ben Einziger
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Introduction
Making Contact - The Big Picture and Process
Tools for Outreach
Finding Your Future Friends and Collaborators
The Art of Connecting with Strangers
The Art of Conversation - Turning Strangers Into Kindred Spirits
The Art of the Follow Up - Staying on the Radar
Your First Gig - lessons for a Pivotal Moment
The Strange Laws of This Industry
Beyond Your First Gig: Surviving and Thriving in the Industry
Bonus: Advice from an Insider w/ Asha Iwanowicz
Try it risk-free.
No Risk. No Brainer.
Our refund rate is 1%. This means 99% satisfied students.
In fact, we have never gotten a negative comment about the masterclass even from those who refund.
Usually, itβs a question of financial issues or the wrong fit. Either way - you have 7 days to request a full refund.